TECH CASE STUDIES

Not just videos—stories built to engage, clarify, and drive results.

I’ve led video strategy and production for enterprise teams, helping translate complex products into clear, engaging content used across marketing, communications, and customer experience.

Bluewolf at Dreamforce

Challenge: Capture key moments of Bluefwolf’s presence at Dreamforce; Produce 3 tracks of video content series within 3 days. High degree of complexity and logistics. Heavy on preproduction.

Process:

  • Collaborated with Marketing and Product team in conceptualizing each video series.

  • Manage production logistics and timing including scheduling interviews with executives.

  • Outsourced and managed 3 separate production crews for 3 separate shoots.

  • Outlined production timeline; onboarding of crew; talent brief

  • Managed postproduction and stake holder reviews.

Results:

  • Produced a total of 25 videos distributed all across platforms.

  • Enhanced engagement by 30% in all platforms.

  • Increased customer retention by 5%

Other notable videos at Bluewolf including CEO thought leadership, product launch, client testimonials and brand partnership with IBM .

  • Produced over 100+ enterprise marketing and internal communications videos for a leading Salesforce consulting agency.

  • Produced video content for campaigns that supported a $4M revenue launch.

  • Produced 30+ product walk throughs and explainer videos

  • Managed pre to post production, from scripting to final delivery

  • Managed external vendor Ogilvy; Managed stakeholder reviews

  • Increased ROI by 6%

CSAA Insurance Group and Lyft Partnership

Challenge: Produce a product launch video for the CSAA and Lyft partnership. Interview stake holder and executives within CSAA all across the US. Communicate brand value and services in a way that feels human, trustworthy, and easy to understand.

Process:

  • Wrote script in collaboration CSAA and Lyft SME’s.

  • Interviewed executives from CSAA branches all across the nation

  • Managed production logistics including travel across 4 cities.

  • Managed video sourcing within Lyft and CSAA.

  • Manages stakeholder reviews including external team from Lyft

  • Facilitated delivery and and distribution to multiple departments within CSAA.

Result: Produced and edited product launch video distributed to internal agents and customers alike which led to 20% conversion rate.

Google Maps Street View

Challenge: Produce a technical training video for Street View operators but make the the process easy to understand.

Process:

  • Collaborated with engineers, technical writers and SME’s in translating complex processes into easy to understand instructions

  • Produced and edited branded content for digital platforms, balancing clarity with visual storytelling.

  • Produced, directed, shot, edited and managed stakeholder reviews

Results:

  • Reduced onboarding time by 20%.

  • Improved operator retention by 30%